Privacy Policy
Last updated: March 6, 2026
Velotan operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, as the customer, with a customized shopping experience (the “Services”). Velotan is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, or disclose your personal information when you visit, use, make a purchase or another transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using any of the Services, you confirm that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
What personal information do we collect or process?
When we use the term “personal information,” we refer to information that identifies you or another person, or that can reasonably be associated with you. Personal information does not include information that has been collected anonymously or has been de-identified so that it cannot reasonably be linked to you.
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:
Contact information, including name, postal address, billing address, shipping address, phone number, and email address.
Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
Account information, including username, password, security questions, preferences, and settings.
Transaction information, including the items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
Communications with us, including information you provide when communicating with us, such as when sending a request to customer support.
Device information, including information about your device, browser, or network connection, IP address, and other unique identifiers.
Usage information, including information about your interaction with the Services, including how and when you interact with or browse the Services.
Sources of personal information
We may collect personal information from the following sources:
Directly from you.
We collect information when you create an account, access or use the Services, communicate with us, or otherwise provide your personal information to us.
Automatically through the Services.
We collect information from your device when you use our products or services or visit our website, including through the use of cookies and similar technologies.
From our service providers.
We collect information when we engage service providers to enable certain technologies and when they collect or process your personal information on our behalf.
From our partners and other third parties.
How do we use your personal information?
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
Providing, customizing, and improving the Services.
We use your personal information to provide you with the Services. This includes fulfilling our contract with you, processing your payments, completing your orders, storing your preferences and items of interest, sending notifications related to your account, creating and managing your account, organizing shipping, facilitating returns and exchanges, enabling you to post reviews, and creating a personalized shopping experience for you by recommending products based on your purchases. This may also include using your personal information to improve and customize the Services.
Marketing and advertising.
We use your personal information for marketing and advertising purposes, including sending marketing and promotional communications via email, SMS, or post, and displaying online advertisements for products or services on the Services or other websites, including based on items you have previously purchased, added to your cart, or other activities related to the Services.
Security and fraud prevention.
We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action against potentially fraudulent, illegal, unsafe, or malicious activities, protect public safety, and ensure the security of our Services. If you choose to create an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other access credentials with anyone.
Communicating with you.
We use your personal information to provide customer support, respond to your inquiries, and maintain our business relationship with you.
Legal reasons.
We use your personal information to comply with applicable laws, respond to lawful requests from law enforcement or regulatory authorities, participate in civil investigations, potential or actual litigation, or other adversarial proceedings, and to investigate potential violations of our terms or policies.
How do we share personal information?
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy. Such circumstances may include:
With Shopify, vendors, and other third parties who perform services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
We may share personal information with business and marketing partners who provide marketing services or display advertisements to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activities across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share your information for targeted advertising.
When you direct us or otherwise consent to sharing certain information with third parties, such as to deliver products to you, or when you use social media widgets or login integrations.
We may share personal information with our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations (including responding to subpoenas or similar requests), to enforce our terms or policies, or to protect the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to Shopify as well as to third parties who may be located in countries other than the country where you reside.
To protect, grow, and improve our business, we may also use certain enhanced Shopify features that incorporate data and information from your interactions with our store, with other merchants, and with Shopify. To provide these enhanced features, Shopify may use personal information collected through your interactions with our store, other merchants, and Shopify.
In such circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. More information about how Shopify uses your personal information and your rights can be found in the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information through the Shopify Privacy Portal.
Third-party websites and links
The Services may contain links to websites or online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.
We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide in public or semi-public areas, including information shared on third-party social networking platforms, may be viewed by other users without restriction.
Children’s data
The Services are not intended for use by children, and we do not knowingly collect personal information from children who have not reached the age of majority in their country. If you are the parent or guardian of a child who has provided personal information to us, you may contact us using the contact details below to request deletion of that information.
As of the effective date of this Privacy Policy, we do not knowingly “sell” or “share” personal information of individuals under 16 years of age as defined under applicable law.
Security and retention of your information
Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, information transmitted to us may be vulnerable during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information.
How long we retain your personal information depends on several factors, including whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce agreements and policies.
Your rights and choices
Depending on where you live, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute and may apply only in certain circumstances.
Right of access. You may have the right to request access to personal information we hold about you.
Right to deletion. You may have the right to request that we delete personal information we hold about you.
Right to correction. You may have the right to request that we correct inaccurate personal information.
Right to data portability. You may have the right to obtain a copy of your personal information and request that it be transferred to another party.
Managing communication preferences.
We may send you promotional emails. You may unsubscribe at any time using the unsubscribe link included in our emails. Even if you opt out, we may still send non-promotional communications, such as messages regarding your account or orders.
If you reside in the United Kingdom or the European Economic Area, you may also have the following rights:
Right to object or restrict processing.
You may have the right to request that we stop or restrict processing your personal information for certain purposes.
Right to withdraw consent.
If we rely on your consent to process personal information, you have the right to withdraw that consent at any time.
You may exercise these rights through the Services where available, or by contacting us using the contact details below.
More information about how Shopify processes your personal information and your rights can be found at:
https://privacy.shopify.com/en
We may need to verify your identity before responding to your request. Where permitted by law, you may appoint an authorized representative to submit requests on your behalf.
Complaints
If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to lodge a complaint with your local data protection authority.
International transfers
Please note that we may transfer, store, and process your personal information outside the country where you reside.
If we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, unless the transfer is to a country recognized as providing an adequate level of data protection.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, legal obligations, or regulatory requirements.
When we update this policy, we will post the revised version on this website and update the “Last updated” date accordingly.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us:
Email: info@velotan.com
Address: 32 Kinburn Street, London, ENG, SE16 6DW, United Kingdom
For the purposes of applicable data protection laws, we are the data controller of your personal information.